The "LiVe" Public Service Campaign combats the nationwide Childhood Obesity crisis through a creative media outreach that teaches kids and their caregivers the critical "8 Healthy Habits".  The Call to Action drives viewers to your branded website for information on growing up healthy.

The high quality production effort,  achieves its goal of helping to change the attitudes of pre-teens and adolescents by making it "cool" to be more active, watch less TV, shorten video game play and make healthier food choices.

Ongoing media development continues to add new communication channels, including an educational adventure game and localized mobile apps.

Promote A Healthier Generation

Obese children and adolescents experience consequences that follow them into adulthood. 70% of obese children have at least one cardiovascular disease risk, and they often are targets of ridicule leading to low self-esteem, poor grades and lifelong dysfunction. LiVe promotes the education that ensures the health of our future generations.