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How To Determine Pricing
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Campaigns are distributed based on designated market areas, or DMA's. There are 210 non-overlapping DMAs in the United States, defined by groups of counties whose largest share of viewing is to stations located in that same market area. Health Media Syndicate limits the licensing of syndicated campaigns to non-competitive healthcare organizations in non-neighboring DMA's.
View Nielsen Designated Market Area Rankings
The size of a DMA is determined by the number of television households contained within that area, and the percentage the area's population in relation to the total population of the United States. (These figures are the same as those used by Nielsen to determine ratings for specific television shows and television stations.) Healthcare Systems that cover large service areas may license campaigns across multiple DMA's. Campaign pricing depends on both the ranking and the number of DMA's reserved by the Licensee.
Health Media Syndicate breaks the DMA ranking into 3 pricing levels as follows:
Healthcare systems may reserve exclusive campaign rights across multiple DMA's.
Click Here to Download the LiVe Pricing Calculator
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